Hey friends,

This week, I want to help you take a breath. It feels like the world is moving too fast, doesn't it? We are all tired of constantly chasing the next big thing.

So today, we are stopping the chase. We aren't looking at what’s new. We are looking at what lasts.

We are focusing on the principles that build real safety and real wealth, no matter what the market does tomorrow. No buzzwords today. Just the truth that stays true.

Let’s dive in.

We are all drowning in content.

Every day, your feed is full of "hacks" and "tricks."

It feels urgent. It feels like if you don't click, you will fall behind.

But here is the truth. Most of that information has an expiration date. It is like milk. It spoils quickly. By the time you master the tactic, the algorithm changes.

You are running on a treadmill. You are working hard just to stay in the same place.

There is a better way. It is called the Lindy Effect.

The concept is simple. The longer an idea has survived, the longer it will likely survive in the future. If a book has been relevant for fifty years, it will probably be relevant for fifty more.

In business, this means shifting your diet. You need to stop eating so many Tactics and start eating Principles.

Tactics change every year. Principles rarely change at all.

Here are the four pillars of content that will never expire.

1. Human Psychology: The tools we use to sell things change constantly. We went from door knocking, to cold calling, to email, and now to AI agents.

But the reason we buy never changes. We buy for status. We buy out of fear. We buy because we want to belong.

If you study the latest software, you are learning a tool. If you study psychology, you are learning the master key that opens every door.

2. How to Think (Mental Models): Most news tells you what to think. Great content teaches you how to think.

Look for concepts like "Second Order Thinking." This means asking "And then what?" after every decision. Or "Inversion," which is solving a problem by looking at it backward.

These are tools for your brain. They work in 2025, and they will work in 2050.

3. Business History: History rhymes. We think our problems are new, but they are not.

Read about John D. Rockefeller in the 1890s. Watch how he crushed his competition. You will learn more about monopoly power in the tech industry today than you will from any tweet.

The players change. The game stays the same.

4. Foundational Economics: Supply and demand. Incentives. Game theory.

These are the laws of physics for money. You cannot cheat them. When you understand incentives, the confusing world suddenly makes sense.

Take a look at your reading list today.

Is it full of breaking news and temporary hacks? Or is it full of deep truths that have stood the test of time?

Your time is precious. Don't spend it on things that will expire next week.

Read the things that last.

See you next week.