BEHIND THE SEND

Hey friends,

We often look at successful people and think they are just lucky.

But usually, it isn't luck. It is an edge. It is knowing something that other people do not know.

This week, I want to share a secret weapon with you. It isn't a software tool. It is a reading habit. We are going to look at how to consume information like a Titan.

We are moving away from entertainment and moving toward advantage.

Let’s dive in.

THE PROBLEM
🤷 Is everyone doing the same thing?

Most people read the same things.

We scroll the same feeds. We read the same headlines. We watch the same viral videos.

But here is the problem. If you read what everyone else reads, you will think like everyone else thinks. You will have no advantage.

THE REALITY
😎 Do something that’s not common

Gif by Mochimons on Giphy

Mark Cuban built his fortune on a concept called Information Arbitrage.

In his 20s, he didn't read cool magazines. He read boring software manuals. He read them cover to cover.

He knew the details that his competitors ignored. When he walked into a meeting, he was the smartest person in the room. Not because he was a genius. But because he did the homework.

INFORMATION ARBITRAGE
🤔 What is Information Arbitrage?

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Information arbitrage is the act of capitalizing on a knowledge gap where you possess valuable data that your competitors or the general market have overlooked.

It requires hunting for insights in uncrowded places such as technical manuals, patent filings, or raw data.

By acting on this "secret" information first, you secure a strategic advantage that allows you to profit or negotiate from a position of power while others are still catching up.

THE HACK
😇 The tutorial to building an edge for yourself

Here is how you can build that same edge today.

1. Love the boring white-papers: The media simplifies everything. By the time a trend hits the evening news, the real opportunity is gone.

Titans don't wait for the summary. They go to the source.

They read the patent filings for new technology. They read the technical documentation for AI. It is dry. It is difficult. But that is the point.

Because it is hard, most people won't do it. That is your opportunity.

2. Hunt for contrarian data: When the world agrees on something, be careful.

If everyone says "Crypto is dead," a Titan looks closer. They don't listen to the opinions. They look for the data.

They check if developers are still building code. They check the raw numbers. They look for the evidence that the crowd is wrong.

There is massive value in being right when everyone else is wrong.

3. Read primary sources: We live in a world of opinions.

If a new law passes, don't read a tweet about it. Read the actual legislation.

If a company releases a report, don't read the news article. Read the actual report.

You want the raw signal. You want to form your own opinion before someone else forms it for you.

THE TAKEAWAY
🔚 And that’s a wrap.

Mark Cuban has a simple rule for what he reads. He asks himself one question:

"Does this give me an advantage over the person sitting across the negotiation table?"

If the answer is no, move on.

Find your edge. Read the boring stuff.

See you next week.

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