Hey friends,

Lately, I have had a lot of conversations with people who are scared.

They look at AI and they see a tidal wave. They see it writing better code, drafting faster emails, and creating art in seconds. They ask me, "Is there anything left for me to do?"

It is a scary question. But the answer is yes.

There are things a machine simply cannot do. There are places where your humanity is not just a feature, but your only defense.

This week, we are building your moat. We are looking at the skills that AI cannot touch.

Let’s dive in.

The machines are here.

They are fast. They are cheap. They are tireless. If you try to compete with AI on volume or speed, you will lose.

And yes it’s getting more powerful with each passing day. AI can do a lot of things, but maybe not everything?

AI has a weakness. It is excellent at summarizing what already exists. It is terrible at creating what is new, personal, or tasteful.

If you want to build a business that survives this shift, you need to double down on the things that make you human.

AI still lacks understanding on human emotions. This is a very big point to consider.

AI tools nowadays can make some excellent compelling content. What AI cannot do is make personal, curated content. There is a big gap for this in the market.

Currently a lot of big corporations have switched to AI tools. They are more dependent on AI than ever. This has created a big problem. The companies are now realizing that not all results provided by AI are thoughtful.

This is where the human connection is needed. The human intelligence takes over a role like this and can successfully output the result.

Here are the three walls of your "AI-Proof" moat.

1. Taste and Curation: AI is an aggregation machine. If you ask it for marketing tools, it will list fifty of them.

But a list is not an answer. A list is noise.

AI cannot look you in the eye and say, "These forty-seven tools are trash. Use these three. And here is why I personally rely on number two."

That is called Taste.

Taste comes from experience. It comes from scars. It is the ability to say "no" to almost everything so that the "yes" actually means something. Humans crave guidance, not just data.

2. High-Stakes Opinions: AI is designed to be safe. It is designed to be neutral.

If you ask it for a strategy, it will give you the average of everything it has read. It will give you the consensus.

But the consensus is often wrong.

People follow leaders who have a spine. They want a newsletter that says, "This popular strategy is a lie, and here is exactly why."

You can take a stand. You can be polarizing. You can risk being wrong. The machine cannot.

3. The Personal Narrative: You can ask AI to write a story about growing a business. It will give you a perfect, generic structure.

But it cannot tell you how it felt to almost miss payroll last Tuesday.

It cannot describe the knot in your stomach, or the difficult conversation you had with your spouse in the kitchen while the coffee was brewing.

Those details are not just fluff. They are the connection.

We don't just read to learn. We read to feel less alone. AI can mimic style, but it cannot mimic the soul of a shared struggle.

Stop trying to be a better robot. You will never win that game.

Be a better human.

Have a strong opinion. Curate with confidence. Tell the stories that only you can tell.

Your humanity is not a weakness. It is the only thing that matters.

See you next week.