Hey friends,

We consume so much information every day.

But be honest. How much of it do you actually remember a week later?

Most of it slides right off our brains. We read it, we nod, and we forget it.

This week, I want to change how you filter your feed. We are going to stop looking for advice that makes us feel safe. We are going to start looking for the advice that makes us stop and stare.

We are borrowing a page from the playbook of Steven Bartlett. We are looking for the "Gosh, I didn't know that" moment.

Let’s dive in.

Here is a dangerous habit we all have.

We click on articles that confirm what we already believe.

You read it. You nod. You feel smart.

But you didn't learn a single thing. You just massaged your own ego. This is why most "leadership" content is so boring. It just tells you what you want to hear.

Why do millions of people watch The Diary of a CEO?

It isn't because the guests are famous. It is because they are vulnerable in a way that is uncomfortable.

Steven Bartlett chases the moment where the guest says something that breaks the script. He looks for the data point that makes you say, "Gosh, I didn't know that."

Real learning doesn't happen when you nod. Real learning happens when you are surprised.

If your content diet doesn't shock you at least once a day, you are starving your brain.

Before we fix your feed, we need to define what we are looking for.

What does "counter-intuitive" actually mean?

Your intuition is your gut. It is a shortcut your brain uses based on what you already know. It is comfortable.

Counter-intuitive is the opposite. It is a truth that feels wrong at first. It goes against common sense.

When you find something counter-intuitive, your brain wakes up. It forces you to pay attention. That is the only place where growth happens

To think like a titan, you need to break your echo chamber. You need to hunt for that surprise.

Here is how to build a feed that actually teaches you something.

1. The "Gosh" Test: As you scroll today, pay attention to your body. If you read something and immediately agree, skip it. You already know that. But if you read something that makes you pause, frown, or say "Wait a minute"—stop. Save that. That is the signal.

2. Follow the Dissenters: Audit your following list. Are you only following people who look and think like you? Find three smart people who completely disagree with your worldview. If you are a capitalist, follow a socialist economist. If you love AI, follow the skeptic. You don't have to agree with them. But you need to see their data.

3. Hunt for "Anti-Success": Success stories are often lies. They leave out the luck. Failure stories are almost always honest. Look for the "Post-Mortem." Look for the founder who admits why they went bankrupt. That is where the raw truth lives.

Comfort is the enemy of growth.

If you want to be a better leader, stop looking for validation. Start looking for the truth that hurts a little bit.

Find the surprise.

See you next week.