Behind The Send
  • Home
  • About
  • Case Studies
  • Psychology
  • Advertise
Sign in Subscribe

Psychology

Business isn't just numbers; it's human behaviour. In this section, we decode the cognitive biases and psychological triggers such as Scarcity, Anchoring, and Social Proof. World's best companies use these to influence decisions and drive growth.
The "Gosh, I Didn't Know That" Metric
Psychology

The "Gosh, I Didn't Know That" Metric

Discover how Steven Bartlett wins by proving you wrong.
02 Jan 2026 3 min read
How to Become an Addiction
Psychology

How to Become an Addiction

Three psychological triggers that make your content impossible to ignore and leave people addicted.
02 Jan 2026 2 min read
The One Thing AI Cannot Steal From You
Psychology

The One Thing AI Cannot Steal From You

Understand why having "good taste" is about to become a billion dollar skill.
02 Jan 2026 3 min read
Read the Boring Stuff, Seriously!
Psychology

Read the Boring Stuff, Seriously!

Discover how Mark Cuban used software manuals to become a billionaire.
02 Jan 2026 2 min read
The Reason You Should Study 100 Year Old Books
Psychology

The Reason You Should Study 100 Year Old Books

Discover why the oldest ideas in business are actually the most futuristic.
02 Jan 2026 2 min read
Page 1 of 1
Behind The Send © 2026
  • Sign up
Powered by Ghost